Email your clientsĮmail is a great tool for marketing and has been for a long time. Respect your clients, and they will respect you, and hopefully pay for your product to boot. The childhood adage of “treat others the way you want to be treated” holds true for business relationships, too. However, you should always remember to be honest and personable. It can be hard to be patient with clients when you are trying to make ends meet and focus on your own success. Of course, clients are people and should be treated as such, but it’s not always so clear-cut. Treat clients like people, not businessĮvery business likes to think they do this. Instead, reward clients and encourage repeat business by offering perks such as discounts, special deals, early access to new products or whatever else it may be to remind your clients that you care about them and want them to stay with your business. Sixty-six percent of customers begin using a competitor’s business because of poor service from the original business.ĭon’t fall into apathy once you begin receiving your clients’ paychecks after all, they can always stop coming. While your intuition might lead you to believe that your focus should be on finding new leads in order to increase the size of your client list, don’t let that distract you from keeping your current clients happy. Not only will sharing your knowledge encourage clients to look at your services, but it also establishes your business as an expert within your industry. This applies to any field: Give customers a little, and if it’s good, they’ll be coming back for more. This gives potential clients a taste of your company’s expertise, and it will show them that if they pay more, they’ll gain access to much more high-quality information that they maybe didn’t even know they needed.
#BUILDING A CLIENT BASE HOW TO#
If your clients work with UI designers, for instance, offer them insights on how to interview UI designers or information on what great UI portfolios look like.
#BUILDING A CLIENT BASE FREE#
After all the time and money you spent creating your product or service, you know how much it’s worth, and it can sting to just give it away.Įven though it doesn’t sound appealing at first, offering free trials or access to specific resources is a great way to get clients in the door and can give you major payoffs in the long run.
No one likes giving things away for free. Eighty-eight percent of consumers trust online reviews as much as personal recommendations, so let your past clients encourage potential buyers to join your client list. Clients will appreciate this follow-up as a means of touching base, and their feedback will help you identify any problem areas, as well as your company’s greatest strengths.Īs part of the feedback process, ask clients if they are comfortable giving a testimonial that you can then feature on your website to humanize your brand. Speaking of reputation, ask for feedback from previous clients to figure out your strengths and weaknesses. It’s important to start small, home in on your target audience and build a strong reputation among initial clients. Start by creating marketing personas, so you know the types of clients you’ll likely be working with, and cater your business and marketing efforts to them. Figure out what demographic needs your service or product the most, and target that demographic. This holds true for pleasing clients, as well. Before you can diversify your services, you first need to do one service really well.
It sounds counterintuitive to narrow your focus when you want to broaden your client base, but finding your niche is key to expanding your business. To start, here are seven steps to help you find more clients: 1. How do you convince someone to trust you with their money, and potentially the future of their own company? There’s no clear-cut path to building your customer base, but there are some universal tips you can use to expand your client list. It’s business, and there’s a lot on the line.
#BUILDING A CLIENT BASE FULL#
Just saying.īusiness relationships, on the other hand, are full of strings, and a friendly approach isn’t enough. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. Making a new friend is much easier than making a new client.
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